Consulting and Communications Best Practices

Communications Insights & Expertise

StratComm360 is consulting practice and think tank devoted to optimizing how organizations interact with the media, external stakeholders and their own internal audiences. Founded in collaboration with George Mason University, StratComm360 brings a comprehensive, 360-degree understanding to navigate diverse audiences and circumstances for more cogent and trustworthy communications .

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Focus Areas
Media Skills & Crisis Training

StratComm360 draws on expertise in national-level journalism; executive-level PR; and academic inquiry to deliver targeted, evidence-based training that aligns media exposure with organizational goals and circumstances. Bona-fides in crisis communications include firsthand experience with 9/11, anthrax and other crises — along with training principles that have been adopted by the U.S. Government, World Health Organization and numerous universities and private companies.

Messaging Strategy & Workshops

We run organizational messaging workshops based on real-world expertise and deeper research understandings into how people think, behave and respond to messages in crisis and non-crisis situations alike. The Communications Ecosystem is our evidence-based framework that any practitioner can leverage in vetting issues, concerns and engagement strategies.

Thought Leadership Support

StratComm360 supports best practices for omni-channel thought leadership and content. We augment strategic communications bona fides with writing expertise that's earned national honors for journalism (AP, RTNDA, NAB) and for public affairs (CASE and Mercury Awards) — all within a highly coordinated approach to messaging and audiences across multiple channels.

Blog: "Navigating the Communications Ecosystem"
The Rookie Mistake that Even Veteran Communicators Still Make

Last week, I posted a "Strategic Snapshot" video essay about the United Airlines PR disaster, a reputational meltdown involving… Read More

3 Reasons Behind the United Airlines PR Debacle

Last week proved to be a devastating one for United Airlines: The dragging of a paying passenger off a plane… Read More

A Much-Needed Conference on Character and Reputation Politics

I was honored to help organize a conference this past week on "Character Assassination in Theory and Practice."  Sponsored by… Read More