About Richard Sheehe
The StratComm360 mission reflects founder Richard Sheehe’s own interdisciplinary approach to communications over his 25+ year career, and his own personal commitment to combine real-world PR expertise with what the research tells us about cognition and effectively developing and deploying messages to diverse stakeholder groups. A former NBC national news correspondent and writer for The New York Times and Associated Press, Richard served as a spokesman and public relations AVP at a major university and strategic communications director for a large, Congressionally-chartered association before becoming a full-time consultant and trainer in 2009.
Richard is a Senior Research Fellow at George Mason University’s Center for Health and Risk Communication. He has also been a curriculum adviser and instructor for the CDC’s Crisis and Emergency Risk Communication (CERC) program since 2003, and he also served as CERC Project Manager at the National Public Health Information Coalition. As an executive at George Washington University, Richard oversaw the media response during GW Medical Center’s direct involvement in 9/11, the anthrax attacks and the hospitalizations of U.S. Vice President Dick Cheney and other high profile patients, and he is also a former adjunct professor of Communications at GW.
Richard co-authored an HHS media guide on public health communication and he has contributed to crisis communications curricula and projects at Tulane University, University of Washington, University of New Hampshire, University of Virginia, University of Maryland, Drexel University and other institutions. He has conducted workshops around the country for numerous groups, including the National Institutes of Health, the U.S. Department of Homeland Security, the U.S. Department of Agriculture, the National Transportation Safety Board and the National Foundation for Infectious Diseases. Richard also led a multi-year, NIH-funded Regional Centers of Excellence program of in-person and online media trainings for bioscientists who handle anthrax and other serious pathogens.
Richard began consulting and training full time in 2009 after more than two decades in communications that include national honors for journalism (AP, RTNDA, NAB) and for public affairs (CASE and Mercury Awards). A former national news correspondent at the NBC and CBS radio networks and contributing writer for The New York Times and Associated Press, Richard covered the White House and Congress and traveled on assignment nationally. After leaving journalism in 1998, he served as a spokesperson, assistant vice president and adjunct professor at George Washington University (GW). Richard was also strategic communication director for the Congressionally-chartered National Academy of Public Administration and a media strategist for the National Headquarters of the American Red Cross.
Richard’s specialties include media training and crisis communications expertise. He also builds thought leadership for clients through extensive writing of executive bylines, blogs, white papers, speeches, press releases and newsletter content on a range of topics including tech and tech policy, big data, retail and marketing, government, public health and healthcare, issues advocacy and more. His ghostwritten work has been accepted for non-paid placement in Wired, Forbes, Fast Company, Re/code, NY Times, Wall Street Journal, Huffington Post, CRM, RetailOnlineIntegration, CMOand other publications.
Richard received an undergraduate degree in psychology from the State University of New York system and a master’s degree in sociology from Boston College. He lives in Reston, Virginia.