StratComm360 offers a unique combination of practical expertise and deep academic understanding to help develop and align messaging across the organization. Our messaging expertise extends to crisis management, including private and public-sector reputation management, product-centered controversies, leadership issues and internal communications challenges. We draw on a varied background of broadcast reporting for national news networks; firsthand spokesperson experience during 9/11, the anthrax attacks and other emergencies; plus more than a decade of messaging, crisis & risk communication training and faculty affiliations at CDC, NIH and two major universities.
StratComm360 founder Richard Sheehe serves as lead strategist and trainer. He also draws on his network of colleagues at George Mason University — where he is a Senior Research Fellow in the Center for Health and Risk Communication — to create training and consultation teams uniquely suited to specific organizational messaging needs.